Course Program
A carefully curated program of lectures, live demonstrations, and hands-on sessions led by Gabriel Asulin.One focused day with Gabriel Asulin — lectures and a working session on the business side of dental practice.
Program Overview
This is not a theoretical seminar. The day is built around a single test: will you be able to use this on Monday morning? Four sessions follow the money through your practice — how the business stands, how patients arrive, why they say yes and stay, and what you do next. You leave with tools, tactics and the beginnings of a written business plan for your own practice.
One day · 09:00 – 17:00
Duration
Three lectures and one working session
Format
Certificate of Attendance issued to all delegates
CPD / CE Credits
English, with simultaneous interpretation into Serbian
Language
Full Schedule
Registration & Welcome Coffee
Opening & Welcome — Gabriel Asulin
Gabriel Asulin
A short introduction to the day: what a practice looks like when it is run as a business, and how to use the hours ahead.
Duration: 15 min
Your Practice Is a Business, Not Only a Clinic
Gabriel Asulin
Running the practice as a business rather than a health facility. Setting monthly and annual targets and a plan to reach them, pricing treatments correctly, managing the financial side, and understanding where profitability is won and lost.
Duration: 90 min
Coffee & Networking
Building the Brand and Filling the Chair
Gabriel Asulin
Building a strong, attractive practice brand and a steady flow of new patients. Practical promotion, getting real results from social media advertising, and improving how your team communicates with prospective and newly arrived patients.
Duration: 105 min
Lunch & Networking
Case Acceptance, Retention and Referrals
Gabriel Asulin
The session most practices feel first. Raising the percentage of accepted treatment plans — especially large and complex ones — handling patients who compare you with competitors, generating more referrals, retaining your patient base, and bringing back those who have not visited in a long time.
Duration: 90 min
Coffee
Your Business Plan: Building It in the Room
Gabriel Asulin
A working session, not a lecture. You receive practical tools and begin drafting a business plan for your own practice, with clear targets and concrete steps to grow turnover, sales and profitability over the coming months — together with how to build the team that will deliver it. Bring a notebook or laptop.
Duration: 75 min
Closing Remarks & Certificates — Gabriel Asulin
Gabriel Asulin
CURRICULUM — Topics Covered
Managing the Practice as a Business
Goals, planning and the financial side of running a clinic — the part clinical training leaves out.
Pricing and Profitability
How to set treatment prices correctly and where margin is actually created or lost
Brand and Marketing
Building a practice brand people choose, and advertising that produces patients rather than impressions.
Attracting New Patients
A steady flow of new patients, and communication that converts an enquiry into a first appointment.
Case Acceptance
Why treatment plans are declined, how to raise acceptance rates, and how to handle patients comparing you with others.
Retention, Referrals and Team
Keeping your patient base, reactivating dormant patients, earning referrals, and building a motivated team.
Learning Outcomes
By the end of the day you will have a clear view of how your practice performs as a business — and a written starting plan for changing it.
Set concrete monthly and annual targets for your practice, and a plan to reach them.
Price treatments in a way that protects profitability instead of eroding it.
Attract new patients through promotion and advertising that can be measured.
Raise the percentage of accepted treatment plans, including large and complex cases.
Retain existing patients, win referrals, and lead a team that supports all of the above.
Reserve Your Place
Limited seats available — December 12th, 2026 — Belgrade, Serbia